Javelin - The Marketing Database

With Topnet's Javelin you have your clients and prospects at your fingertips.

Incentivise those you want without upsetting the rest.

Increase your sales and marketing budget by reducing expensive undeliverables, duplicated mailings and postal costs by enhancing address details, accurate selectivity and cloning.

You know your products, services and even who is likely to respond/purchase. Javelin helps you to contact more of these people reducing the cost of a sale.

Unlock the true potential of your customers and prospects.

You get the best of both worlds, an immediately available off the shelf, tried and tested solution with the ability to add features or functions specific to your business needs.

Technical Brief

• Oracle 4GL+ RDBMS
• Automated DBA
• Referential integrity
• Security hierarchy
• Tried and tested
• Statistic history
• Update and Insert tracking
• Date and user tracing
• Flexible environment definitions
• Optimised SQL
• Library functions

Features

• Business to Business
• Business to Consumer
• Address Validation
• Import/Export system
• Year 2000 compliant
• Mailsort 99 compliant
• Cloning
• Response Analysis
• Business definable selections
• Handles 1 million plus records
• Definable reference data
• Flexible De-duplication
• For postal, fax and e-mail marketing
• DMA Mailing Preference compliant
• DMA Telephone Preference compliant